| Watch out North America, I have seen the future of | | | | the movement in full body garments. These |
| dog clothes and I am not so sure that I liked it all | | | | garments are designed to allow your dog to go with |
| that much. I had a chance to travel to London | | | | you in extreme weather conditions outside to play in |
| recently for a business trip to absorb new fashion | | | | the snow or to tag along on a ski trip. The garments |
| trends in the dog clothing industry. This industry is | | | | fit closely onto each of the four legs of the animal |
| now large enough to have its very own international | | | | after being set upon their back in order to get into |
| dog clothes show, so that means that the category | | | | the clothing article. The zipper or buttons are then |
| is now worthy of taking notice and exploring the | | | | fastened on the underside so as not to show any of |
| opportunities to help people on this side of the pond | | | | the seams. It gives the appearance that the animal |
| show their love for their dog. There were three | | | | has on long johns like so many of us in the Midwest |
| major trends in dog clothing that are forthcoming. I | | | | wore when we were kids on cold days. Again, the |
| would all two of them trends and one of them an | | | | styles are fantastic and the colors and textures of |
| outright wave. | | | | materials knew no boundaries. I especially liked some |
| The first trend is the trend towards clothing that is | | | | of the hand made sets that were available for sale at |
| designed to be worn in layers. Dogs can now wear a | | | | the show. While I was a little concerned about the |
| light undergarment for spring and fall types of days | | | | ability of the suppliers to meet what could be a great |
| that is covered by a heavier sweater or sweatshirt | | | | demand, their quality and design styles seemed more |
| like material that is capable of being removed on | | | | in line with that of the layered garments seen at the |
| short notice to allow the smaller canine to enjoy a bit | | | | show. |
| more fresh air on walks around the local park. The | | | | The third and final trend to mention is that of the |
| designs for these layered clothes are available in | | | | growing popularity of the items. With more empty |
| many styles, from sporty to traditional, preppy to | | | | nesters showering their pets with love and affection, |
| gothic. The clientele that these items are intended for | | | | the dog clothing industry is enjoying quite a nice |
| are the older generation who has an empty nest and | | | | boom. As new products are introduced it will likely |
| lavishes love onto their 4 legged friend or the | | | | lead to fragmentation of the market for now, this |
| sophisticated woman who takes her dog everywhere | | | | market and product category is a great place for |
| by having it next to her in a dog carrier. | | | | retailers to begin to offer clients high quality prices at |
| The second trend that was observed on the trip is | | | | attractive margins. |